Good news for all you coffee lovers, its getting easier and easier for you to get your fix. At Starbucks’ recent Leadership Experience conference in Seattle, the company announced plans to debut a new Mobile Order and Pay concept in Portland-area stores (just one more reason to look forward to the 2015 design:retail Forum!).
The new mobile system will enable on-the-go customers to order and pay for their drink of choice—yes, even that grande, half-caff, non-fat, no-whip mocha with a caramel drizzle—ahead of time. A fresh cup waiting for you when you step into the store? Now, that’s service.
The Portland roll out is expected to occur before the end of the calendar year and the company is planning the launch of Mobile Order and Pay across the United States in 2015 (woohoo!). Continue reading →