In the 1980s I wore bangles. And a sash in my hair, a la Madonna in Desperately Seeking Susan. Now, in 2010 I can re-live my Madonna obsession and shop at Macy’s. In truth, this is a relief since shopping at those creepy thrift stores in the '80s was a drag.
I’m so curious what this new collection will look like. Lace tanks? Boot heels? Black Oakleys? Oh, wait – it’s no longer the 1980s. But, what does a 50-something mom, who’s desperately intent on staying young – hence the junior collection and a hot 23-yr-old boyfriend – know about fashion design? Well, she is Madonna, so I won’t be surprised if the new collection is the best celebrity-inspired line ever (something that won’t be terribly hard to do, as these are never that fantastic). This is going to be fun! I can’t wait for August 2010 now.
It’s the Material Mom’s first direct-to-retail license, and includes the opportunity for Macy’s to launch additional brands with MG Icon. Way to go Macy’s! The new collection will feature apparel, footwear, handbags and jewelry, and will hit price points between $12 – $40. Of course it won’t stop there. Madonna isn’t one to do things on a small scale, so the agreement also includes plans for continual growth in the lifestyle and beauty sectors, including fragrance, beginning in 2011.
Something tells me that despite the transfer of time there will be a spinoff version of the pink ball gown Madonna wore in her Material Girl video. Who’s with me on this one?
Let’s start the betting now – will this be a rockin hot collection? Can Macy’s benefit from this partnership with the Material Mom? Leave your comments here!