Love Your Body Day is a Perfect Retail Opportunity

LoveyourbodydaywinnerI was getting a manicure the other day (and yes, the shallac phenomena has suckered me in!) when I couldn’t help but eavesdrop on a conversation between two women preparing for a vacation in Mexico.

It went something like this:

“I tried on all three of my bathing suits last night and I hate how I look in every one of them.  I have too many rolls! So, please do not take any photos of me in a bathing suit. Please.”

Friend says, laughing, “I know girl, me too. It’s depressing, right? And then, we’ve got to be careful with the all you can eat and drink deal at the resort, because I read recently that margaritas and pina coladas have about 500 calories each.”

She proceeded to continue on about what items they could and couldn’t eat.

And let me tell you, these were beautiful women who had perfectly healthy and trim bodies. They were going to gorgeous Mexico and all they could talk about was their body size and calories.

Something’s very, very wrong with that picture.

It took everything I had to not interrupt and tell them about the National Organization for Women’s (NOW) Oct. 19 Love Your Body Day, which is all about celebrating one’s body and accepting it exactly as it is. Something these two ladies desperately needed to do, so they could get on with celebrating their vacation to Mexico – especially when it was pouring rain in Portland, Ore.

I was super pleased to see retailer Lane Bryant involved in the Love Your Body Day festivities in California. In fact, Lane Bryant is hosting a special event on Friday, Oct. 21 in Culver City, Calif., at The Westfield Culver City mall. From 6 p.m.-9 p.m., shoppers are encouraged to attend an evening of fashion at Lane Bryant, including 30 percent off all store items, dancing hosted by a live DJ, specialty Lanetini cocktails (no calorie counts included!) and a $500 gift card to be given away to one lucky winner – all in honor of Love Your Body Day.

If it was up to me, retailers would make every day Love Your Body Day and encourage women to let go of self-criticism and instead, embrace the beauty of their features – in all its many shapes and sizes. I would love to see more retailers joining forces with Love Your Body Day. Do you know any who are?

Leave us your Love Your Body Day insights here. What retailers are doing this well? Let’s talk about it!

-Heather Strang

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