Trend alert! Here at Retail Design Diva, we love discovering new retail design concepts, product offerings, visual merchandising, sustainability projects, etc. – if it’s retail – we love it. We also (if you’ve ever met any one of us) love our hair. So, when the two merge together, it’s sort of a big deal.
Now, that we’ve got your attention, here’s the trend: a salon that does nothing more than blow out your hair. If you’re a man, you probably have no idea what this means. We’ll explain. A blow out is when your hair is freshly washed and then blown dry into the lusciousness that you always knew your hair could be, but that you can never get it to be on your own.
For only $35, customers can enter Drybar, sip a tasty beverage (champagne perhaps?), watch a favorite movie, relax and walk out with movie star hair.
It gets better. Drybar is mixing it up by creating several choices for thier customers (so smart!). They host parties for girlfriends, offer a variety of blow-out options (from the Straight Up to the Cosmo-Tai to the Hot Toddy), and even – now this is really smart – offer monthly memberships for ladies who rely on a blowout as their signature look.
And the reason we’re calling this a trend is that Drybar is popping up all over the place. They currently have locations in NYC, Atlanta (the home of DDI), Texas, California and Arizona. Now, if I can just talk them into opening a location in Portland, Ore.…
Part of Drybar’s expansion and success may be linked to bringing on Karen Kelley as COO and president. Kelley is a retail executive with more than 20 years of experience with a host of national retail chains. There just might be a connection…
OR it’s just a wicked awesome concept. You decide.
First things first, have you been to a Drybar? If so, details please! Secondly, what do you think of the “anti-salon” concept? Leave your illustrious thoughts here!