Okay, so you’ve been warned. Now, onto the good stuff…
I’m not going to lie, I don’t watch the Super Bowl for the football (unless checking out the tight uniforms counts). I don’t even watch the Super Bowl for all the delicious (yet incredibly artery-clogging) food that one gets to eat. I watch it solely for the ads.
There, I said it.
Hype or not, retailers pull out all the stops for their Super Bowl ads. And I love it.
This year is no exception. Except, David Beckham has never before been featured and H&M has never before released such a jaw-dropping, show-stopping commercial.
Now, I could go on and on about how hot he is, but I’ll spare you all of that. I could confess to watching the commercial more times than is probably acceptable on YouTube. But I won’t. What I will tell you is that women now have an even better reason to watch the Super Bowl and H&M marketing execs deserve some serious high-five action for creating a commercial that is half art, half sex, with a quarter of awesome thrown in on top.
The aim of the ad, besides making women drool? To promote Beckham’s new bodywear collection. Filmed in black-and-white (see I told you it was artful!), The Animals “Don’t Let Me Be Misunderstood” croons in the background. The rest is all Beckham. And that’s pretty much the way we like it.
I haven’t been to H&M since late last summer when I was disappointed to find the entire store covered in taupe and navy for their fall collection. It was less than inspiring. But, after seeing their Super Bowl commercial, I’ll be going back. Maybe I haven’t given them enough of a chance…
See for yourself here.
And please do come back and tell us what you love about this commercial, as well as your predictions for how it will rock Super Bowl XLVI. I need to know I’m not the only one in love with this ad…