Okay, so it’s confession time. I’m pretty sure the week in Vegas for GlobalShop 2012 did this to me, but in any event, confess I must. Here goes.
I have a thing for celebrities. And…reality TV.
I know, I know – it’s wrong. Why would I enjoy anything that involves celebrities (who aren’t even real people for god’s sake!) and “reality” television, which is now so scripted it’s ludicrous to even call it “reality.”
Well, before you come at me with your judgment – I have plenty of my own – hear me out.
It involves retail this time.
Interested? I thought so.
Our fabulous friends at H&M, Macy’s and Saks Fifth Avenue are up to something brilliant. And it involves Elle Macpherson (otherwise known as “The Body”), Nicole Richie, Jessica Simpson (so love her!) and fashion designer John Varvatos. It also involves a reality TV competition featuring 14 wannabe fashion designers with a dream of making it big.
One of them will. But not before retail benefits from this new competition, so aptly titled, "Fashion Star."
H&M, Macy’s and Saks will each have a buyer LIVE on the show making bids against the other retail buyers to purchase the designs featured, so they can be sold in their stores – the very next day.
(Pausing so you can all gasp in admiration and excitement. I told you it was brilliant.)
So, we’ve got a fashion competition featuring uber-hot and talented celebrities (although I have no idea who that John guy is) and three hot retailers actively participating in the show and then driving viewers into their stores to purchase the designs they’ve seen the night before on television.
Are you kidding me? If I loved this idea anymore I would have to dip it in dark chocolate sauce and eat it.
At the end of the 10-episodes, one very lucky designer will be awarded an exclusive capsule line to be placed in all three stores.
Fashion Star airs on NBC Tuesday evenings from 10 p.m.-11 p.m. Since I don’t have TV (how very Portland, Ore., of me, eh?), I will be going to the gym or my sister’s to watch. Will you? Leave your comments below about the show, the concept and your take after viewing.
My prediction? Reality TV heaven with a slice of delicious retail on the side.