Tangerine Tango Mania!

Tangerine-tangoSo, we all know by now (or if you don't, you must be living under a rock!) that the 2012 color of the year is Tangerine Tango. I don't necessarily know that I could pull if off personally (I have not found a single shade of orange that looks flattering on me), but it really does complement some complexions.

Cosmetics retailer Sephora is so passionate about Tangerine Tango that it has taken it to the streets.

The retailer recently partnered with Pantone—the global color authority—to create an extraordinary collection intended to change how consumers wear, feel and think about color. Launched in spring 2012, SEPHORA + PANTONE UNIVERSE offers color forecasting, trends and seasonal product collections.

To celebrate the launch, SEPHORA + PANTONE UNIVERSE presented their first Color of the Year beauty collection, featuring all things Tangerine Tango. This limited-edition collection includes a variety of products, such as eye shadow, lipstick, lip gloss, nail polish and accessories, and is available in Sephora Americas stores.

Then, Sephora took it one step further. The retailer built a mobile pop-up shop in the shape of the Pantone color guide for customers to experience the assortment of makeup and accessories in, none other than, Tangerine Tango. This unexpected—but welcome, I'm sure—retail environment made two stops: the first in Manhattan's Meatpacking District from March 21-30; and the second at The Grove shopping destination in Los Angeles from April 18-22.

Click here to watch a video of the mobile pop-up shop during its New York visit. 

So, the real question is—will you rock Tangerine Tango?

–Sarah Goddard

 

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