As a visual merchandiser and window display artist, July in Chicago has become one of my most favorite times of year. This is when Project Windows, a visual design competition celebrating the art of window display in downtown Chicago, comes to life. From luxury retailers, like Ralph Lauren, Burberry and Marc Jacobs, to big-box brands (think AT&T’s Michigan Avenue Flagship and Macy’s State Street) to the beloved independent and local retailers scattered in between, this contest celebrates all types of window displays and the unique programs each individual store maintains.
In our fourth year of Project Windows, the Art Institute of Chicago approached us looking for a way to get their message to “the man on the street.” For a world-renowned cultural institution such as the Art Institute of Chicago, we were really struck by the idea of “hearing, seeing and doing,” which is a large part of the fabric that makes up tourism marketing for a museum like this. Continue reading →