But in a nod to today’s iPhone-toting consumer, Oscar Mayer is deploying not only an iPhone alarm app, there’s a compatible plug-in to emit the smell of bacon frying. And media is squealing. Just Bing it or Google to check it out.
It’s all part of Oscar Mayer’s (Kraft Foods division) latest bacon campaign, titled “Wake Up and Smell the Bacon,” which debuted last month just in time for Daylight Savings Time. An iPhone alarm app replaces beeps with the sizzle of frying bacon (natch) to wake up the user, while a connected scent device emits bacon “perfume.” But—and this is a big one—the device can only be won, not bought. Continue reading →