One Giant Step for Mankind

One Giant Step for Mankind

PARLUX LTD. KENNETH COLE MANKIND FRAGRANCEThe corporate culture at Kenneth Cole Productions, the New York-based footwear and apparel brand, is known for its heart and “sole.” Since designer Kenneth Cole made waves back in the ‘80s for sincere, yet clever campaigns—particularly for AIDS research and awareness—the company continues its tongue-in-cheek brand voice. Recently, its website featured this season’s must have: “Spring is here … make the vest of it.”

Now, Cole is on the forefront yet again with its new Google Glass app that set tongues wagging and eyes widening for “Mankind.” It’s a fitting match up for the wearable technology, according to industry watchers, and Cole’s targeted demo. Continue reading →

Wake Up And Smell the Bacon

Wake Up And Smell the Bacon

Brookwood-Cafe-Maiden-Bacon-crisp-on-frying-pan-300x225Smell-O-Vision and Odorama are so very last millennia.

But in a nod to today’s iPhone-toting consumer, Oscar Mayer is deploying not only an iPhone alarm app, there’s a compatible plug-in to emit the smell of bacon frying. And media is squealing. Just Bing it or Google to check it out.

It’s all part of Oscar Mayer’s (Kraft Foods division) latest bacon campaign, titled “Wake Up and Smell the Bacon,” which debuted last month just in time for Daylight Savings Time. An iPhone alarm app replaces beeps with the sizzle of frying bacon (natch) to wake up the user, while a connected scent device emits bacon “perfume.” But—and this is a big one—the device can only be won, not bought. Continue reading →

Larger Than Life

Larger Than Life

Caribou Coffee Mall of America EventCompanies are constantly finding creative new ways to amp up their marketing efforts, and Minneapolis-based Caribou Coffee Co. Inc. recently turned its dial to 11. To promote its new “Real Inspiration Blend,” Caribou created an enormous “Living Pinterest Board” in partnership with the Minneapolis’ Mall of America and Colle+McVoy, the coffee company’s advertising agency of record. The five-story, interactive billboard was composed of two mega screens that displayed images submitted by Caribou enthusiasts to help the company develop the “Real Inspiration Blend.”

The Living Pinterest Board was displayed the week of Valentine’s Day in the Mall of America Rotunda, but Caribou Coffee fans worldwide could participate in the fun by sharing their favorite inspirational photos on Instagram and Twitter using #Caribouinspires, which would then automatically upload to the Living Pinterest Board. Continue reading →

And the Best in Show Booth Winner Goes to…

And the Best in Show Booth Winner Goes to...

6 BEST IN SHOW-Bierson CorpThe editors of design:retail magazine have selected Bierson Corp. as the winner of the Best in Show Booth Award for GlobalShop 2014. Located in the Store Fixturing Show pavilion (Booth 643), the booth featured a house-of-cards theme, with the “houses” constructed with pieces of
BioSurf, a new material made from soy and corn that allows retailers to create design concepts using custom digital imagery integrated into
laminated surfaces. The colorful and creative booth design was fun and whimsical, with bonus points for being made with sustainable materials!

Additionally, several other booths received Outstanding Booth Awards. Check them out below!

—Diva

 

  Continue reading →

Sound Bites from GlobalShop

Sound Bites from GlobalShop

show floorBefore the Retail Roundtable earlier today, this Retail Design Diva had the privilege of speaking with some VIP Retailers about GlobalShop 2014.

Many were excited about the informative conference sessions being held throughout the week. “I thought the keynote this year was fantastic and really set the tone for the whole tradeshow,” said Jane Jones, visual merchandising manager for Wild Birds Unlimited. “The thing that really struck a chord—and many things did—was Kip Tindell’s message about letting people use their intuition more in the work place.”

Michael Solis, creative director of show planning for Neiman Marcus, also was excited to be at the show. Continue reading →