The 2,100-sq.-ft. store is located in what was part of the “undercroft” used for storing beer in the 19th century. The store has been designed as a shop-cum-tea room and will feature an edited range of F & M products, as well as an all-day dining space.
The product range at the St. Pancras store is themed around the three components of the tea ceremony—tea, biscuits and jam—and will vary with the seasons. With an offer comprised of honey, jam, marmalade, Florentines, shortbread and Fortnum & Mason’s famous musical biscuit tins, there will also be a small chilled selection featuring Stilton and smoked salmon. Continue reading →