Retail Jokers

Retail Jokers

Self-Destruct-Button.jpgRetail jokers are at it again. This time, it was a new e-commerce retail idea that snatches a page from the Snapchat playbook: an online pop-up store that self-destructs exactly 14 days after launching. Even the press release, which came out April 1, was set to self-destruct on April 2. Sound zany enough for you? That’s because it was an April Fool’s prank!

The jokers at Bigcommerce announced their fake concept: “Popcommerce, the new platform offers the same beauty and brains that every Bigcommerce store has, and can be set up in minutes.” The release continued, “Each online pop-up store powered by Bigcommerce will self destruct exactly 14 days after launching. Continue reading →

Pot Retailing and All That ZaZZZ

Pot Retailing and All That ZaZZZ

BlNtJnbCcAAa1fLGet ready to deal with it. This post is about marijuana retailing in Colorado.

The Centennial state welcomed its first marijuana vending machine last week, although it’s not actually operational…yet. Made by American Green, this vending machine has been dubbed “ZaZZZ. ” Resembling a standard vending machine with rows of product, ZaZZZ is currently on display at Montana’s Smokehouse restaurant in Avon, Colo. Insiders say it will be stocked with pot-infused edibles, such as brownies from Colorado-based Herbal Elements, a medical marijuana purveyor. American Green plans to place the machine in a medical marijuana dispensary in Eagle-Vail, Colo., a residential community of about 1,400 homes. Continue reading →

One Giant Step for Mankind

One Giant Step for Mankind

PARLUX LTD. KENNETH COLE MANKIND FRAGRANCEThe corporate culture at Kenneth Cole Productions, the New York-based footwear and apparel brand, is known for its heart and “sole.” Since designer Kenneth Cole made waves back in the ‘80s for sincere, yet clever campaigns—particularly for AIDS research and awareness—the company continues its tongue-in-cheek brand voice. Recently, its website featured this season’s must have: “Spring is here … make the vest of it.”

Now, Cole is on the forefront yet again with its new Google Glass app that set tongues wagging and eyes widening for “Mankind.” It’s a fitting match up for the wearable technology, according to industry watchers, and Cole’s targeted demo. Continue reading →

Wake Up And Smell the Bacon

Wake Up And Smell the Bacon

Brookwood-Cafe-Maiden-Bacon-crisp-on-frying-pan-300x225Smell-O-Vision and Odorama are so very last millennia.

But in a nod to today’s iPhone-toting consumer, Oscar Mayer is deploying not only an iPhone alarm app, there’s a compatible plug-in to emit the smell of bacon frying. And media is squealing. Just Bing it or Google to check it out.

It’s all part of Oscar Mayer’s (Kraft Foods division) latest bacon campaign, titled “Wake Up and Smell the Bacon,” which debuted last month just in time for Daylight Savings Time. An iPhone alarm app replaces beeps with the sizzle of frying bacon (natch) to wake up the user, while a connected scent device emits bacon “perfume.” But—and this is a big one—the device can only be won, not bought. Continue reading →

Larger Than Life

Larger Than Life

Caribou Coffee Mall of America EventCompanies are constantly finding creative new ways to amp up their marketing efforts, and Minneapolis-based Caribou Coffee Co. Inc. recently turned its dial to 11. To promote its new “Real Inspiration Blend,” Caribou created an enormous “Living Pinterest Board” in partnership with the Minneapolis’ Mall of America and Colle+McVoy, the coffee company’s advertising agency of record. The five-story, interactive billboard was composed of two mega screens that displayed images submitted by Caribou enthusiasts to help the company develop the “Real Inspiration Blend.”

The Living Pinterest Board was displayed the week of Valentine’s Day in the Mall of America Rotunda, but Caribou Coffee fans worldwide could participate in the fun by sharing their favorite inspirational photos on Instagram and Twitter using #Caribouinspires, which would then automatically upload to the Living Pinterest Board. Continue reading →