Social Networking/Media

One Giant Step for Mankind

One Giant Step for Mankind

PARLUX LTD. KENNETH COLE MANKIND FRAGRANCEThe corporate culture at Kenneth Cole Productions, the New York-based footwear and apparel brand, is known for its heart and “sole.” Since designer Kenneth Cole made waves back in the ‘80s for sincere, yet clever campaigns—particularly for AIDS research and awareness—the company continues its tongue-in-cheek brand voice. Recently, its website featured this season’s must have: “Spring is here … make the vest of it.”

Now, Cole is on the forefront yet again with its new Google Glass app that set tongues wagging and eyes widening for “Mankind.” It’s a fitting match up for the wearable technology, according to industry watchers, and Cole’s targeted demo. Continue reading →

Larger Than Life

Larger Than Life

Caribou Coffee Mall of America EventCompanies are constantly finding creative new ways to amp up their marketing efforts, and Minneapolis-based Caribou Coffee Co. Inc. recently turned its dial to 11. To promote its new “Real Inspiration Blend,” Caribou created an enormous “Living Pinterest Board” in partnership with the Minneapolis’ Mall of America and Colle+McVoy, the coffee company’s advertising agency of record. The five-story, interactive billboard was composed of two mega screens that displayed images submitted by Caribou enthusiasts to help the company develop the “Real Inspiration Blend.”

The Living Pinterest Board was displayed the week of Valentine’s Day in the Mall of America Rotunda, but Caribou Coffee fans worldwide could participate in the fun by sharing their favorite inspirational photos on Instagram and Twitter using #Caribouinspires, which would then automatically upload to the Living Pinterest Board. Continue reading →

‘Tis the Season to be Grinchy!

'Tis the Season to be Grinchy!

frustratedman-copyAttention Kmart shoppers: All Kmart stores will open at 6 a.m. on Thanksgiving and stay open for 41 hours straight—as they have for the past three years. When this news was announced days ago, throngs of Kmart customers took to social media threatening a boycott if the Troy, Mich.-based mass merchant didn’t reverse its decision. See, the customers wanted employees to have the ability/option to be their with families. CNN Money reported that people called Kmart’s decision “heartless,” “greedy,” “shameful” and “disgusting.” (Last year Kmart closed its stores at 4 p.m. for a few hours so employees and customers could sup with their families.)

Really, there’s a gaggle of grocery stores open regular hours on Thanksgiving, but you hear barely a cluck about them. Continue reading →

Horrors! Halloween Retail Spending to Dip?

Horrors! Halloween Retail Spending to Dip?

Ghost & PumpkinFewer souls will be donning scary or funny getups this Halloween season, according to the National Retail Federation (NRF). But, the downturn is “far from a bust this year” for retailers. The findings, which come from NRF’s Halloween Spending Survey conducted by Prosper Insights & Analytics, says nearly 158 million consumers will participate in Halloween activities, slightly less than the survey high of 170 million people last year.

And those celebrating also plan to trim their spending, with the average participant expected to outlay $75.03 on décor, costumes, candy and “fun”—down from $79.82 last year. Overall, average spending on Halloween has increased 54.7 percent since 2005, with total spending estimated to reach $6.9 billion in 2013—the total spending figure is an extrapolation of U.S. Continue reading →

Attention Retailers: Ready for the Collaborative Economy?

Attention Retailers: Ready for the Collaborative Economy?

Cup of SugarIf not, you may be missing out on a big chunk of Gen Y. And it goes well beyond the next-door neighbor who needs a cup of sugar.

I learned something about this population bulge at d2 (digital dialogue) in Cincinnati, thanks to Taylor Wiegert, consumer experiences expert, and trends expert Emily Worstell from Cincinnati-based Powerhouse Factories, who presented thoughts on how to connect with these increasingly multiethnic customers born between 1980 and 2000. And what I heard may or may not surprise you.

The Gen Y generation (aka Millennials) is a young and desired demo, but often hard to reach through conventional tactics. Continue reading →