Retail jokers are at it again. This time, it was a new e-commerce retail idea that snatches a page from the Snapchat playbook: an online pop-up store that self-destructs exactly 14 days after launching. Even the press release, which came out April 1, was set to self-destruct on April 2. Sound zany enough for you? That’s because it was an April Fool’s prank!
The jokers at Bigcommerce announced their fake concept: “Popcommerce, the new platform offers the same beauty and brains that every Bigcommerce store has, and can be set up in minutes.” The release continued, “Each online pop-up store powered by Bigcommerce will self destruct exactly 14 days after launching. Continue reading →